GEO Readiness Audit
See if AI search engines can find, crawl, and cite your website — before your competitors do
What is GEO?
Generative Engine Optimization (GEO) is the discipline of making your website accessible and citable by AI-powered search engines like Perplexity, ChatGPT Search, Google AI Overviews, and Claude. While traditional SEO focuses on ranking in blue-link results, GEO focuses on appearing inside the AI-generated answer itself — the new zero-click real estate.
Brands that pass GEO checks get cited as sources in AI answers. Those that fail are invisible — even if they dominate traditional search rankings.
WHAT WE CHECK
AI Crawler Access
Checks your robots.txt to verify whether GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are allowed or blocked.
Brand Entity Presence
Verifies your brand exists on Wikipedia, Wikidata, Crunchbase, LinkedIn, and other knowledge sources AI engines trust.
llms.txt File
Checks for the emerging llms.txt standard that tells AI models exactly what content they can use — and generates a template if missing.
Server-Side Rendering
Detects whether your site renders content server-side so AI crawlers can read it, or relies on client-side JS that bots can't parse.
GEO Score Breakdown
A weighted score across 5 dimensions — crawlability, entity presence, citability, structured data, and rendering — so you know where to focus.
Priority Fix List
Ranked list of fixes ordered by impact, each with a plain-language description your dev team can action immediately.
GEO VS TRADITIONAL SEO
- ·Optimises for Google PageRank algorithm
- ·Focuses on backlinks & keyword density
- ·Goal: rank #1 in blue-link results
- ·Measured by click-through rate
- ·Crawler: Googlebot
- ✓Optimises for LLM reasoning & retrieval
- ✓Focuses on entity presence & citability
- ✓Goal: appear inside AI-generated answers
- ✓Measured by citation rate in AI responses
- ✓Crawlers: GPTBot, ClaudeBot, PerplexityBot
COMMON QUESTIONS
How long does the audit take?
About 15–20 seconds. We fetch your robots.txt, sitemap, and homepage live, then run AI analysis on the results.
What is llms.txt?
An emerging standard (like robots.txt, but for LLMs) that tells AI crawlers which content they're allowed to read and use. We'll generate a template if yours is missing.
Can I audit competitor domains?
Yes — enter any domain. This is particularly useful for understanding why competitors get cited in AI answers and you don't.
Why is my site blocked to AI crawlers?
Many sites added broad bot-blocking rules after web scraping concerns. This unintentionally blocks legitimate AI crawlers. We'll flag exactly which rules need updating.
Run an audit
Checks AI crawler access, brand entity presence, llms.txt, SSR, and citability signals. Takes ~15 seconds.