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Social Media Strategy
AI NARRATIVE CAMPAIGNS · BRANDS · CREATORS · PRODUCT LAUNCHES · CRISES
What is this? How does it work?
SUBJECT
Name
Type
Company / brand
Company / brand
Individual (executive, decision-maker)
Organisation / association
Product / product line
NARRATIVE GOAL
TARGET AUDIENCE
Use a cognitive profile (optional)
— None —
— None —
Sustainability Procurement Officer
Business Journalist / Industry Analyst
Skeptical Institutional Investor
Job Seeker / Tech Talent
Enterprise IT Buyer / CIO
CFO / Finance Director
Procurement Category Manager
Workplace & Facilities Manager
Manufacturing Engineer
Chief Sustainability Officer
MSP / Channel Partner
Education IT Lead
SMB Business Owner
Commercial Print Shop Owner
Equity Analyst
Enterprise CIO
Print Production Manager
IT Infrastructure Director
Public Sector Buyer
Healthcare IT Manager
Free-form description
PLATFORMS, TONE & DURATION
X / Twitter
Instagram
TikTok
Facebook
LinkedIn
YouTube
Threads
Tone
Authoritative
Authoritative
Empathetic
Urgent
Optimistic
Defensive
Celebratory
Analytical
Duration (days)
Generate Social Media Strategy
RECENT CAMPAIGNS
Production Inkjet Authority
Ricoh · company · LinkedIn, X, YouTube, Owned newsroom, Industry press · 30d
Services-First: Reframing Ricoh for the CIO
Ricoh · company · LinkedIn, X, YouTube, Owned newsroom, Industry press · 60d
Comet Circle at Scale
Ricoh · company · LinkedIn, X, YouTube, Owned newsroom, Industry press · 90d
Provable Print Security
Ricoh · company · LinkedIn, X, YouTube, Owned newsroom, Industry press · 45d
Software in the Frame
Ricoh · company · LinkedIn, X, YouTube, Owned newsroom, Industry press · 60d
Nine Decades, One Direction
Ricoh · company · LinkedIn, X, YouTube, Owned newsroom, Industry press · 120d
The Comet Circle — Proving Circularity With Data
Ricoh · company · LinkedIn, Sustainability trade media, Analyst relations · 60d
Fulfillment Through Work — The Services Reclassification Campaign
Ricoh · company · LinkedIn, Analyst relations, Trade press, YouTube · 90d
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