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Narrative Map

INTERACTIVE THEME PERCEPTION LANDSCAPE · 5 VIEWS

Avg Sentiment-94
Avg Prominence65%
Core1
Risks11
6 improving
3 declining
Core Strengths
High sentiment + high prominence
1
Ricoh Imaging — PENTAX & GR
Risk Areas
Low sentiment + high prominence
11
Service & Support Network
Total Cost of Ownership
Managed Print Services
+8 more
Hidden Gems
High sentiment + low prominence
0
Blind Spots
Low sentiment + low prominence
6
Hybrid Work & Workplace Experience
Additive Manufacturing
Thermal & Media Solutions
+3 more

Strategic Playbook

AUTO-DERIVED · 3 MOVES
Neutralize "Production & Commercial Printing"
CRITICAL

Highly visible (88%) but poorly perceived (41/100). Every AI response reinforces the negative frame.

RECOMMENDED PLAY

Deploy an anti-narrative counter-story and ship first-party content that reframes the category.

Defend "Ricoh Imaging — PENTAX & GR"
MEDIUM

Your strongest narrative asset (56 sentiment, 91% prominence). Competitors will attack here.

RECOMMENDED PLAY

Lock in the lead with citation-optimized case studies and proprietary data.

Intervene on "Total Cost of Ownership"
HIGH

Declining trend detected. Without intervention, this will slide into a risk area within 2–3 scans.

RECOMMENDED PLAY

Run a fresh GEO audit and refresh top-ranking owned pages for this theme.

18 / 18 themes

Narrative Landscape Quadrant

Core Strengths
Risk Areas
Hidden Gems
Blind Spots
X-Axis: Sentiment Score — how positively AI models discuss this themeY-Axis: Prominence — how frequently AI brings this up
-1200-900-600-300100Sentiment →020406080100Prominence →