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Narrative Map

INTERACTIVE THEME PERCEPTION LANDSCAPE · 5 VIEWS

Avg Sentiment34
Avg Prominence65%
Core14
Risks8
9 improving
2 declining
Core Strengths
High sentiment + high prominence
14
E-Invoicing Compliance (MyInvois)
Government & GLC Procurement
Local Heritage & Market Trust
+11 more
Risk Areas
Low sentiment + high prominence
8
Service & Support Network
Total Cost of Ownership
Managed Print Services
+5 more
Hidden Gems
High sentiment + low prominence
2
Bahasa Malaysia AI Visibility
Service Quality
Blind Spots
Low sentiment + low prominence
3
Hybrid Work & Workplace Experience
Additive Manufacturing
Thermal & Media Solutions

Strategic Playbook

AUTO-DERIVED · 4 MOVES
Neutralize "Service & Support Network"
CRITICAL

Highly visible (87%) but poorly perceived (45/100). Every AI response reinforces the negative frame.

RECOMMENDED PLAY

Deploy an anti-narrative counter-story and ship first-party content that reframes the category.

Amplify "Service Quality"
HIGH

Strong sentiment (75/100) but only 40% prominence. You are winning a conversation no one is having.

RECOMMENDED PLAY

Add Product/Article schema, press releases, and executive thought leadership to lift prominence.

Defend "Workplace Experience"
MEDIUM

Your strongest narrative asset (85 sentiment, 90% prominence). Competitors will attack here.

RECOMMENDED PLAY

Lock in the lead with citation-optimized case studies and proprietary data.

Intervene on "Bahasa Malaysia AI Visibility"
HIGH

Declining trend detected. Without intervention, this will slide into a risk area within 2–3 scans.

RECOMMENDED PLAY

Run a fresh GEO audit and refresh top-ranking owned pages for this theme.

27 / 27 themes

Narrative Landscape Quadrant

Core Strengths
Risk Areas
Hidden Gems
Blind Spots
X-Axis: Sentiment Score — how positively AI models discuss this themeY-Axis: Prominence — how frequently AI brings this up
-600-450-300-150100Sentiment →020406080100Prominence →E-Invoicing Comp…Government & GLC…Local Heritage &…Bahasa Malaysia …Workplace Experi…Service QualityPrinting & Hardw…Financial Perfor…Intelligent Auto…Managed IT & Sec…Service & Suppor…Hybrid Work & Wo…Total Cost of Ow…Managed Print Se…Net Zero & Clima…Additive Manufac…Financial Streng…Production & Com…Document Automat…Thermal & Media …Sustainability &…Industrial & Ink…Channel & Dealer…Innovation & R&D…Cloud & IT Manag…Cybersecurity & …Digital Services…