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Xerox

● Complete
Aug 23, 2026 • 16:0636 responses across 6 models
63MixedOF 100
VISIBILITY81
High presence
SENTIMENT63
Mixed
LOWHIGH
ModerateNarrative Consistency
Red Flags
0
Responses
0
NARRATIVE CONTROL
57/100
Owned 57%
3rd Party 43%
Partial Control

Xerox retains the highest unaided brand recall in the category — "xerox" still functions as a verb — but AI narratives increasingly foreground restructuring, financial pressure and portfolio consolidation following the Lexmark acquisition, eroding recommendation confidence for long-term enterprise contracts.

Most-mentioned themes
Brand Recognition
94
MPS Association
81
Enterprise Services
64
Innovation Perception
46
Restructuring Uncertainty
38
Financial Pressure Narrative
34
GPT-5
65/100
Xeroxmanaged print servicesConnectKey
89% conf.6 resp.
Claude Sonnet 4.6
67/100
Xeroxmanaged print servicesConnectKey
87% conf.6 resp.
Gemini 3.1 Pro
64/100
Xeroxmanaged print servicesConnectKey
91% conf.6 resp.

Perception Sub-Scores

Decomposed sentiment analysis

Keyword Landscape

Xeroxmanaged print servicesConnectKeyReinvention planLexmark acquisitionbrand recognition
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