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Xerox

● Complete
Aug 23, 2026 • 16:0636 responses across 6 models
67StrongOF 100
VISIBILITY85
High presence
SENTIMENT67
Positive
LOWHIGH
ModerateNarrative Consistency
Red Flags
0
Responses
19
NARRATIVE CONTROL
60/100
Owned 60%
3rd Party 40%
Partial Control
CONSENSUS
67+7
was 60
VISIBILITY
85+7
was 78
NARRATIVE CONTROL
60+5
was 55
RED FLAGS
0
was 0

Xerox retains the highest unaided brand recall in the category — "xerox" still functions as a verb — but AI narratives increasingly foreground restructuring, financial pressure and portfolio consolidation following the Lexmark acquisition, eroding recommendation confidence for long-term enterprise contracts.

Most-mentioned themes
Brand Recognition
94
MPS Association
81
Enterprise Services
64
Innovation Perception
46
Restructuring Uncertainty
38
Financial Pressure Narrative
34
GPT-5
69/100
Xeroxmanaged print servicesConnectKey
89% conf.6 resp.
Claude Sonnet 4.6
71/100
Xeroxmanaged print servicesConnectKey
87% conf.6 resp.
Gemini 3.1 Pro
68/100
Xeroxmanaged print servicesConnectKey
91% conf.6 resp.

Perception Sub-Scores

Decomposed sentiment analysis

0255075100Trust & ReputationCompetitivePositionMedia & NarrativeAI PerceptionInnovationGrowthOutlookESG & EthicsTalent &Culture

Keyword Landscape

Xeroxmanaged print servicesConnectKeyReinvention planLexmark acquisitionbrand recognition

INDUSTRY BENCHMARK

How this company compares to the industry average

INDUSTRY LOW
INDUSTRY AVG
YOUR SCORE
INDUSTRY TOP
0 items

No raw responses on file

This scan stores aggregated analytics only — no per-prompt LLM transcripts were retained. Run a new scan to capture full responses.